| Basket - Front |
HIGH |
66 |
4 |
Price Gap (High) / Depth Gap / Price Ladder Gap (Entry Tier Missing) |
$119.99 vs $89.00 |
11 |
补齐 low / mid / high 价格带,避免单档位造成转化损失。 |
| Basket - Rear |
HIGH |
64 |
4 |
Price Gap (High) / Depth Gap / Price Ladder Gap (Entry Tier Missing) |
$106.99 vs $89.00 |
8 |
补齐 low / mid / high 价格带,避免单档位造成转化损失。 |
| Lock - General |
HIGH |
63 |
4 |
Price Gap (High) / Depth Gap / Price Ladder Gap (Entry Tier Missing) |
$96.99 vs $72.00 |
5 |
补齐 low / mid / high 价格带,避免单档位造成转化损失。 |
| Light - General/Front |
MEDIUM |
50 |
2 |
Assortment Gap |
- vs $69.00 |
11 |
新增 1-2 个 starter SKU,先补齐类目空白。 |
| Car Rack - Add-ons/Adapters |
MEDIUM |
47 |
2 |
Assortment Gap |
- vs $59.00 |
5 |
新增 1-2 个 starter SKU,先补齐类目空白。 |
| Helmet - Kids |
MEDIUM |
47 |
2 |
Assortment Gap |
- vs $49.99 |
5 |
新增 1-2 个 starter SKU,先补齐类目空白。 |
| Pet Accessory |
MEDIUM |
47 |
2 |
Assortment Gap |
- vs $119.00 |
5 |
新增 1-2 个 starter SKU,先补齐类目空白。 |
| Bag - Pannier Pair |
MEDIUM |
47 |
2 |
Assortment Gap |
- vs $109.50 |
4 |
新增 1-2 个 starter SKU,先补齐类目空白。 |
| Mirror - Pair |
MEDIUM |
46 |
2 |
Assortment Gap |
- vs $49.00 |
3 |
新增 1-2 个 starter SKU,先补齐类目空白。 |
| Lock - Cable/Zip |
MEDIUM |
46 |
2 |
Assortment Gap |
- vs $30.49 |
2 |
新增 1-2 个 starter SKU,先补齐类目空白。 |
| Helmet - Adult |
MEDIUM |
43 |
3 |
Price Gap (High) / Price Ladder Gap (Entry Tier Missing) |
$139.95 vs $79.00 |
14 |
新增 1 个 hero SKU,定价靠近竞品中位价,降低价格阻力。 |
| Basket - General |
MEDIUM |
38 |
3 |
Price Gap (High) / Price Ladder Gap (Entry Tier Missing) |
$149.99 vs $79.00 |
4 |
新增 1 个 hero SKU,定价靠近竞品中位价,降低价格阻力。 |
| Bike Rack - Rear/Modular |
MEDIUM |
35 |
2 |
Price Ladder Gap (Entry Tier Missing) |
$79.99 vs $79.00 |
47 |
补一个 entry-level SKU,优先覆盖低价意图人群。 |
| Mirror - Bar-end |
MEDIUM |
35 |
3 |
Price Gap (High) / Price Ladder Gap (Entry Tier Missing) |
$43.99 vs $19.99 |
0 |
新增 1 个 hero SKU,定价靠近竞品中位价,降低价格阻力。 |
| Fender Set |
MEDIUM |
31 |
2 |
Price Ladder Gap (Entry Tier Missing) |
$74.99 vs $69.99 |
29 |
补一个 entry-level SKU,优先覆盖低价意图人群。 |
| Bike Rack - Front |
LOW |
29 |
2 |
Depth Gap |
$79.99 vs $93.50 |
7 |
补齐 low / mid / high 价格带,避免单档位造成转化损失。 |
| Car Rack - Main Unit |
LOW |
23 |
2 |
Price Gap (High) |
$649.99 vs $529.99 |
4 |
新增 1 个 hero SKU,定价靠近竞品中位价,降低价格阻力。 |
| Mirror - Single |
LOW |
17 |
2 |
Price Ladder Gap (Entry Tier Missing) |
$43.99 vs $39.00 |
3 |
补一个 entry-level SKU,优先覆盖低价意图人群。 |
| Phone Mount |
MEDIUM |
17 |
2 |
Price Ladder Gap (Entry Tier Missing) |
$43.99 vs $39.00 |
2 |
补一个 entry-level SKU,优先覆盖低价意图人群。 |
| Charger |
LOW |
14 |
2 |
Price Opportunity (Low) |
$59.90 vs $122.45 |
3 |
保留价格优势,把该品类作为 bundle 锚点拉升 attach rate。 |
| Lock - Folding |
LOW |
11 |
2 |
Price Opportunity (Low) |
$45.99 vs $69.99 |
2 |
保留价格优势,把该品类作为 bundle 锚点拉升 attach rate。 |